Request Activation
reprint or license print story Print email this story to a friend E-Mail

Monday, Nov. 01, 2010

Oregon Wine Board announces new director

PORTLAND — The Board of Directors of the Oregon Wine Board (OWB), Oregon Winegrowers Association (OWA) and the Trust for Oregon Wine Education and Research (TOWER) announced today that Jeanette Morgan has been named executive director.

Morgan will be responsible for strategic planning and administration of the board of directors and its committees and constituencies, the OWB said in a news release. Morgan most recently served as Vice President of Global Government Affairs of National Semiconductor Corporation in Santa Clara, Calif. She developed and directed global, federal, state and local public policy strategy in support of semiconductors, green technology, and renewable energy and efficiency.

"I am honored to join the Oregon growers and vintners to further promote the growth of the Oregon wine industry," Morgan said. "In conjunction with the Board, staff, and wine community, my goal will be to showcase the economic importance and the innovative and unique spirit of the Oregon wine regions."

She replaces Ted Farthing, who resigned in March. He was named the OWB director in 2004.

Morgan's selection is the result of a search process involving a six-member search committee of industry representatives appointed by the OWB, in addition to an outside recruiting firm. The Oregon wine industry contributes more than $1.4 billion of economic activity to the state economy each year, including more than 8,500 wine-related jobs and $200 million in wages.

Sam Tannahill, OWB chairman and director of viticulture/winemaking for A to Z Wineworks, wrote, "We're excited to have Jeanette join as our strategic leader and administrator for all three organizations, which are responsible collectively for marketing, research, education and advocacy for the state's nearly 400 wineries and 800 vineyards."

Tannahill has served as the OWB's acting director since Farthing's departure.

David Beck, Oregon Wine Board director and proprietor of Crawford Beck Vineyard, wrote, "Jeanette is an individual of exceptional achievement in a field which has faced pressures and challenges similar to our own. Her magnetic personality will open many new doors and build bridges around the state to further strengthen our organization."

The OWB is a semi-independent Oregon state agency managing marketing, research and education initiatives that support and advance the Oregon wine and wine grape industry. The board works on behalf of Oregon wineries and independent growers throughout the state. The OWA is a voluntary membership-based organization that provides legislative and regulatory advocacy and lobbying for the Oregon wine grape and wine industry.