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Friday, Apr. 16, 2010

B.C. stages wine commercial competition

When it comes to celebrities involved with Northwest wineries, Black Hills Estate Winery in British Columbia has one of the biggest in actor Jason Priestley.

This week, organizers of the Osoyoos (B.C.) Celebrity Wine Festival, announced the addition of what they believe is the world’s first amateur wine commercial film festival/competition.

“The Vinos” allow folks to vie for cash and wine. The challenge is to produce the best 60-second spot promoting a B.C. winery. The festival, which runs June 10-13, raised $55,000 for children’s charities last year in its debut.

“We know that there are a lot of people out there who love B.C. wine,” Black Hills co-owner Priestley said in a news release. “So why not grab your friends and a camcorder and make a 60-second video commercial about your favorite B.C. wine or winery? We encourage creative types to have some fun, create some laughs and maybe win a prize.”

According to festival spokesman Glenn Fawcett, President of Black Hills, 24 finalists will be chosen and their videos will be screened at the June 10 Vinos party. The winner gets $1,500 CDN and three cases of wine. Runnerup receives $750 and two cases. Third place is worth $250 and one case.

Each finalists receives two tickets to the Vinos party plus one night’s lodging in Osoyoos during the festival.